Competitor Brand Targeting

The deliberate use of a competitor’s name, trademarks, or brand signals in advertising, SEO, or content strategies to capture intent-driven traffic and redirect it toward alternative offerings.

Implementation Tactics

Running ad campaigns that target competitor brand keywords to appear in high-intent search results.

Comparative Landing Pages

Creating web pages that directly compare features, pricing, or performance—structured to position the competitor unfavorably.

Metadata Insertion

Embedding competitor names in meta titles, descriptions, and alt tags to increase visibility in brand-related searches.

Content Co-Tagging

Publishing blog posts or videos tagged with competitor names to rank in shared content ecosystems and siphon interest.

Retargeting Based on Brand Behavior

Serving ads to users who engage with competitor brands online by tracking behavioral signals and brand interactions.